About Us

Made With Purrpose® 

Did you know black cats are adopted less often due to long-standing myths and stigma? When we learned this it automatically inspired us to shine a light on black cats through thoughtful, feel-good designs that celebrate everything we love about cats. As a small team of creative cat lovers, we believe apparel can do more than make people smile, it can help change perceptions and support the cats who need it most. 

As we grow, our purrpose is to direct part of our proceeds toward efforts that protect and care for black cats. When you shop with us, you’re helping us build the foundation for a world where our creativity and your support come together to make a meaningful impact.

Our Vision

We’d love to see a world where black cats are no longer misunderstood and stigmatized but seen for the adorable cats they have always been: loving, playful, and deserving of care and protection. We believe awareness doesn’t have to be loud to be powerful. Through simple, meaningful design and everyday wear, we want compassion for cats to feel natural, joyful, and part of daily life.

Our Mission

As we grow, we aim to:

  • Support initiatives dedicated to the wellbeing of black and community cats
  • Help raise awareness around humane treatment and responsible care
  • Inspire cat lovers to be part of a kinder, more conscious future

Every collection is created with intention. And every step forward brings us closer to the impact we’re working toward.

What We Value 

Compassion

We believe every cat deserves love, safety, and dignity.

Purposeful Creativity

Designs that feel good, look good, and mean something.

Transparency

We’re honest about where we are and excited about where we’re heading.

Community

We’re building a place where cat lovers unite around a shared intention to do good.

Kindness in Motion

Small steps matter. And every purchase helps us move toward our mission of giving back.

Organizations We Support

As our brand grows, we’re committed to supporting organizations like Black Cat Rescue - dedicated to the protection, advocacy, and wellbeing of vulnerable black cats, especially community cats and those without homes.

This partnership will reflect our mission and will be expanded as our impact grows.

Ready to Join the Mission? 

Crafted with Care

Our apparel is crafted ethically, using sustainable materials that balance comfort with conscience. From eco-friendly fabrics to responsible production, every piece is made to last while protecting the planet we share with our feline friends.

Designed with Love

Every design tells a story. Our graphics are hand-drawn with care, celebrating the quirky personalities and quiet magic of cats. No generic clipart here—just original art made by cat lovers, for cat lovers.

Made with Purrpose

Every purchase makes a difference. A portion of every sale supports cat rescue organizations, helping vulnerable and community cats find safety, care, and loving homes. When you shop with us, you're part of something bigger.